HARD Goals, a new book by Leadership IQ CEO and author Mark Murphy, has been selected by The Washington Post as a top 5 business title of the week. The top 5 list is based one-third on Amazon sales ranking, one-third on rating and one-third on customer downloads. HARD Goals examines why most people never achieve their goals and how a HARD Goals approach (goals that are heartfelt, animated, required and difficult) to goal setting can help everyone reach their objectives.
The Washington Post review reinforces the HARD Goal view that the reason most people fail to achieve their goals is because they set goals that are so mediocre that they don’t pay attention to them, take them seriously or even remember them. The review also states that leadership consultant Mark Murphy suggests a vastly different approach: Make your goals as difficult as possible, and set objectives that are absolutely essential to your continued wellbeing. Such ambitious goals actively engage you and focus your mind, says Murphy.
In addition to HARD Goals, Murphy is the author of other best-selling books, includingHundred Percenters, Generation Y and the New Rules of Management , and The Deadly Sins of Employee Retention. His articles, studies and analysis of leadership trends appear in national publications including Fortune, Forbes and Business Week, news networks including ABC, CBS and Fox, and he lectures to organizations and universities including H arvard Business School and Yale University.
Murphy’s Leadership IQ is a top-rated research and management training firm, specializing in employee surveys, onsite training and e-learning for some of the world’s greatest organizations. Murphy’s clients include Microsoft, IBM, GE, MasterCard, Merck, AstraZeneca, MD Anderson Cancer Center, Johns Hopkins and hundreds more.