Tag Archives: foster care

Foster Care Associates Announces UK Cycle Challenge

FCA, the UK’s largest independent fostering agency, will be stepping up its foster carer recruitment drive with a range of activities organised throughout the UK during this year’s Foster Care Fortnight (17th-30th May 2010).

Following the path of the FCA Cycle Challenge, which sees two members of the FCA team cycle f r o m Land’s End to John O’Groats, FCA will be staging a range of activities and events to coincide with the cyclists as they stop off en route. FCA staff and foster carers will be invited to attend the events and participate in fundraising activities.

Two representatives f r o m the FCA Western office, Chris Benjamin and Morris Gooding, will be putting their power behind the pedals to undertake the Cycle Challenge. Chris and Morris are relishing the prospects that the challenge presents in raising awareness of fostering and encouraging more people to consider becoming a foster carer.

“Cycling is something we have both been involved in for many years – primarily for long distances,” commented Chris. “Land’s End to John O’Groats presents a massive challenge for us, but very exciting too. We’ve both been working hard in preparation – in the gym and out on the road. Of course, there’s an element of apprehension about the scale of this challenge, but we’re also motivated by what we’re looking to achieve – raising awareness of foster care and the desperate need to address the huge shortage of fostering families across the UK.”

The events mark an ongoing foster carer recruitment campaign by FCA, in a bid to plug the 10,000 shortfall of foster carers across the UK. It will serve to build upon the success of the recently launched carer-recruitment focused FCA website, which will play a key role in this initiative through tracking the cyclists as they make their way up the UK and posting regular updates and reports.

“This Cycle Challenge represents a really exciting initiative for FCA,” said Louise Withers, external communications manager, FCA. “The enthusiasm shown by all of the FCA team and foster carers has really shown that we’re in the spirit of things. It will form part of our ongoing drive not only to recruit foster carers across the UK, but to engage with our existing pool of foster carers.”

Chris and Morris will be s e t t i n g off f r o m Land’s End on the morning of Saturday 15th May and expect to arrive in John O’Groats by the end of Foster Care Fortnight 2010.

Via EPR Network
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FCA Launch New Website Addressing The Shortage Of UK Foster Carers

Foster Care Associates (FCA), the UK’s leading Independent Fostering Agency (IFA), has launched a new carer-focussed website to step up its campaign to recruit new foster carers throughout the UK.

FCA Launch New Website Addressing The Shortage Of UK Foster Carers

With a current shortage of up to 10,000 foster carers in the UK, FCA decided to enhance their online activity as part of their extended recruitment drive.

The new site provides potential foster carers with a guide to all of the considerations a foster carer may face, as well as developing into a general fostering-focussed information resource. Geo targeting has also been introduced to ensure intensive focus on the main cities across the UK.

Kevin Smith, Online Manager at FCA said: “As part of our online strategy, we’ve conducted extensive keyword research to identify what fostering-related terms people are typing into the main search engines. We want to make sure that FCA appears in the search results for all generic fostering related terminology. This website allows us to do that. It also confirms our position as a market leader in the foster care industry.”

The new website also boasts a postcode search tool so that foster carers can find their local office, a glossary of the main terminology relating to fostering children, extended detail about the different types of fostering placements and services delivered, an informative video library and an FAQ section.

“We appreciate that potential foster carers want to learn more about the local support services available in their area, and new features on the website such as the postcode search tool allows us to do that,” said Marie-Louise Allred, Marketing Manager at FCA. “We expect it to become a valuable resource in addressing the shortage of foster carers across the UK.”

Moving from a Local Authority based website (where the key focus was to promote FCA’s fostering services to Local Authorities across the UK), the website now provides a guide for potential foster carers and existing foster carers, as well as helping Local Authorities and Health Trusts to access information.

Via EPR Network
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